Anyone that works in Long Island advertising will attest to the importance of social media for business. LinkedIn is no exception, and the way that it allows users to create company pages shouldn’t be ignored. You have probably seen a number of these during your time on the site, but have you considered making one of your own? If so, here are a few do’s and don’ts that go a long way in developing your own LinkedIn company page.

One of the most difficult aspects of entrepreneurship is the sales pitch. In short, if you’re unable to sell people on your products or services, you won’t be able to grow your business. As any online marketing company will tell you, delivering the perfect sales pitch hinges on many factors. For those that are new to this endeavor, or feel as though they could be refreshed, here are some do’s and don’ts to follow. You may be surprised by how much better your sales pitches become.

Facebook is arguably the greatest social media network in the world today. With well over 2 billion active users per month, all of whom use the site for different purposes, it’s easy to see why it remains a prevalent advertising tool. However, some strategies are more effective than others, which brings us to the topic at hand. Here are 3 Facebook strategies, highlighted by Internet marketing companies, that will allow you to get the most out of this platform.

LinkedIn, if used well, can provide a bevy of benefits to businesses across all industries. As a business owner, your priority may be to simply raise awareness. It’s entirely possible to increase your presence on this platform, especially if you have a solid Long Island advertising strategy in place. When it comes to this particular endeavor, here are the top 3 perks that digital marketing can bring to the table.

A website’s position on Google, Bing or any other search engine is dependent on various factors. One of the most important, as those in Long Island SEO can attest, is the way in which said website is designed. The more care that’s put into this platform, not only from a creative standpoint but a technical one as well, the higher it will show up. Web design isn’t always foolproof, though, so here are some things to avoid during the development process.

Generation Z, or “Gen Z,” is the term that defines the group of people born from the mid-1990s to the early 2000s. This group is associated with youth, which means that, in theory, they can serve as some of the most viable leads. The challenge lies in the ability to reach out to them, which anyone that works in Long Island advertising will attest. Hopefully the following tips will help make this particular endeavor less painstaking.

Any online marketing company can tell you that if people don’t know about a product, it’s unlikely to be successful. One of the ways to remedy this problem is with a process known as influencer marketing. What does this service entail, you may wonder? What makes it so worthwhile for businesses, regardless of industry? With these questions and answers in mind, you will have a better understanding of the subject matter at hand.

When you think about social media, what are some of the sites that immediately spring to mind? To the average user, Flickr may be one of the last names. This isn’t indicative of its value, however, as it’s one of the bigger image and video sharing platforms in the world today. How much do you know about Flickr, though? Whether you are a long-time user or someone who’s never visited the site, here are 4 interesting facts shared by an online marketing company.

One of the most commonly used platforms by Long Island advertising agencies is Twitter. Founded in 2006, this well-known social media network has become not only a vehicle of communication for the general public, but a potential avenue for businesses to take advantage of. Regardless, creating tweets must be done with care. Here are a few do’s and don’ts that will help you with this very endeavor.

Regardless of the networking platform you see the most success on, you might find even more if you implement social ads. Online marketing companies across the board can tell you that these can create awareness for products and brands alike. Furthermore, they can help with sales, especially on the e-commerce front. For a better understanding as to how these ads can perform to your benefit, here are a few do’s and don’ts to know.