Why You Should Use WordPress For Your Website I came across some amazing statistics the other day and  wanted to share them with you about WordPress. WordPress is a platform that many online businesses are using today including some of the big-named companies. There are many reasons why this amazing free platform is being using […]

Blogging Made Easy: 4 Important Parts of a Blog Post There are 4 important parts of a blog post. 1.    The Title The title of your blog post needs to grab your reader’s attention and it is that title that draws your readers in and makes them want to read your post. This is where […]

In Lesson 1 we talked about how your copywriting needs to be kept simple in that the aim of writing is to get the first sentence then, then the second and so on. In Lesson 2 we talked about crafting compelling headlines that engaging, entertaining as well as educating your reader as it’s all about […]

Stress Benefits not Features and Make an Offer They Can’t Refuse Review the Previous Lessons 1 here, 2 here, 3 here and 4 here Beginner copywriters all struggle with identifying and describing features and benefits. Most writers stress features and not benefits and wonder why they never make a sale. If you were to ask […]

In Lesson 1 we looked keeping your content simple, Lesson 2 and 3 we discussed the types of headlines and how you can craft a headline that works… that gets your reader to perform the action you want them to take. This could be to read further or to purchase what you have to offer. […]

In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are.  David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]

You can read the previous lesson #1 here Your headline is the first and perhaps the only impression you make on a reader. Without a headline your post or sales letter will gather cosmic dust, never to see the light of day. There is a knack to creating a headline that works. A headline should […]

What’s the main reason why you write blog posts, a marketing email, a sales letter, or a tutorial and put it on your website? To get what you have written read. Makes sense doesn’t it. Your headline, your graphics, your fonts, your bullet points and the rest of your copy are the icing on the […]

I want to tell you why, when it comes to building anything from small business websites to e-commerce mega-sites, I love WordPress. 1.  WordPress is easy for my clients. Once your website is set up I can show you how to quickly and easily add content to it. My clients love this because they don’t […]

            Wouldn’t it be great if your competition just disappeared? If you were the only photographer and everyone needed you to take their pictures? Business would be booming! Of course you can’t completely erase your competition, but you can do a lot to make them disappear in the eyes of […]