How to Claim Your Google+ Authorship: And You Should! Since the launch of Google+ in June 2011 Google there are over 540 million active Google+ users. That is the number of people with Google accounts that interact with Google+ in some way or another. This could be clicking the +1 button or commenting on a […]

10 Reasons Why You Need a Mobile Marketing Strategy   Now that 80% of the world’s population own a mobile phone and four out of five consumers shop using their smartphone, jumping on the mobile marketing bandwagon sooner rather than later is a strategy webmasters cannot ignore. Mobile marketing is not just trundling along – […]

How Mobile Marketing Can Word For You Now!!   If you can manage to get into mobile marketing it can be highly beneficial for your business. This is because the number of people that are using mobile devices and mobile web applications is rapidly growing. Adding this type of marketing to your other efforts is […]

7 Benefits of Having a Company Blog Blogging, a term derived from weblog, is the act sharing information with others, typically through an online platform. Blogging started back in the early 1990s’, but didn’t reach massive popularity until the early 2000s. Today, there are millions of people across the globe who blog about anything from […]

In previous Lessons we discussed keeping it simple, crafting headlines that work, six questions you need to ask yourself, structure of persuasive copy, benefits of the features and guarantees, now in this last lesson we look at the final element to selling and that’s inciting action and upselling. After ‘the money’s in the list’ famous […]

In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are.  David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]

You can read the previous lesson #1 here Your headline is the first and perhaps the only impression you make on a reader. Without a headline your post or sales letter will gather cosmic dust, never to see the light of day. There is a knack to creating a headline that works. A headline should […]

What’s the main reason why you write blog posts, a marketing email, a sales letter, or a tutorial and put it on your website? To get what you have written read. Makes sense doesn’t it. Your headline, your graphics, your fonts, your bullet points and the rest of your copy are the icing on the […]

It’s a well known fact that an effective method to increase the amount of money you make with your product is to get more exposure. And exposure means traffic to your website. However, getting traffic is easier said than done. Then once you have the traffic to your website you then have to convert those […]