Flash & Why Web Design New York Specialists Shouldn’t Use It

Posted on 29. Sep, 2017 by in Website

On the surface, Flash seems like one of the most useful services for web design New York companies. After all, the service in question can make a website look better, not to mention provide it with animation and special effects that other sites lack. With that said, there are many reasons why the aforementioned companies should avoid using Flash or, at the very least, not make it the primary focus. Hopefully the following information will clear the air on the matter.

One of the reasons why web design New York companies should avoid using Flash is because it typically doesn’t perform well on mobile platforms. It can run well on desktop and laptop computers, but these aren’t the only devices that people use to access the Internet. Smartphones and tablets are used for this purpose as well, meaning that sites should perform well on these devices. Flash capabilities hinder matters in this respect.

What about SEO, which is one of the most important services that Internet marketing companies will be able to offer? SEO is what helps a number of websites rank, not only on Google but other search engines as well. However, this is largely done through a reliance on text and high-quality written content. Flash cannot be easily read by the search engines in question, meaning that it should not be used for the purpose of ranking.

Lastly, Flash is something of a dying medium among websites as a whole. While it still has its uses, the most prominent being video streaming, the truth of the matter is that it’s becoming less and less of a focal point as time goes on. The use of text is minimal, but the cosmetic value that it provides cannot be overlooked. Flash is being phased out as a priority, meaning that it’s in your best interest to follow suit in the future.

Flash may seem like a safe bet, as far as web design is concerned, but it’s far from the most useful tool in a designer’s arsenal. As a matter of fact, this should not be a prominent factor. More than anything else, it should be implemented for minor purposes, like video streaming; it shouldn’t serve as a website’s anchor of sorts. There are other ways to develop websites, not only for performance but increased engagement as well.

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