How To Write An Effective Tagline

Posted on 03. Jun, 2013 by Faye Bond in Blog, Bond Global Enterprises, Branding, Business Tools, Website, Website Design

Today, I want to talk about the importance of including an effective tagline on your portfolio website, but first it’s important to know what a tagline is…

It’s a short phrase that captures what you do and what benefit you provide to your clients.

One of the most popular taglines out there is "Just Do It"… and I bet you know what company uses it.

Here are some tips for writing your own tagline that will make your company as memorable to your clients as Nike:

Keep it short – Under 10 words is best. The shorter it is, the easier it is to remember.
Be original – You want your tagline to be so specific that it can only apply to your business. If you can take your tagline and apply it to other businesses, then it’s not original enough.
Make it make sense – If your tagline is confusing or just doesn’t make sense, it won’t be very effective.
Be memorable – You want your clients to remember your tagline. Do you recognize these popular taglines?:
o    You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.
o    15 minutes could save you 15 percent or more on car insurance
o    The milk chocolate melts in your mouth, not in your hand
o    The night time, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine.

For more lessons like this, including how to figure out what’s unique about your business and how that uniqueness can help you make more money… check out Bond Global Enterprises today.

Faye Bond

Follow Me:

Tags: Business Start-Up, Marketing, marketing strategies, website, website content, Website Design

About Faye Bond

View all posts by Faye Bond →

Testimonials

Faye...The way you listed all the details and
walked us through the process step by step is
invaluable. The information you have provided
will save us time, and make us instant experts!
Thank you so much, Faye. This is great
information - very valuable and perfect timing!
I really appreciate you bringing us all this
great detail.

Cindy Heil, Aurora, Colorado, USA

Faye, thanks so much. This was an excellent
presentation, and will help in all areas with
my Kindle book projects.

Rodney Volk, Saginaw, Michigan.USA

Faye... Great job. Your presentation was
so easy to understand and follow. I loved
the images. You have saved me hours of
work... thank you so much.

Gay Cartier, Sydney, New South Wales, AUS

Faye... your ability to take information and
simplify it in a step by step formula, makes
it not only easy to follow, but now easy to
implement! Your training is going to help
everyone to go from stuck to success because
they now have the training and information
they need to take action and cross the finish
line. What an excellent presentation!

Debra Thompson Roedl, Phoenix, Arizona, USA

Faye... I am not at this stage yet, but this
is absolutely fantastic information that I will
definitely refer to. You have presented it so
systematically and detailed. Thanks so much.

Marian Hays, Frisco, Texas, USA

Faye... This is absolutely fantastic information
that I will definitely refer to. You have
presented it so systematically and detailed.
Thanks so much.

Pix Jonasson, Port Macquarie, New South Wales, AUS

The Blog