Marketing Your Online Business

Posted on 30. Oct, 2012 by in Blog, Build A Business Online Today, Business Tools, Google +1, Internet Marketing, Online Business, Social Media

 

Marketing Your Online Business
 

In recent times social websites have become more common. People of all ages are finding these types of websites, logging on and using them to connect. People use social networking websites in a variety ways. Many websites have had fun games and quizzes specially designed to attract individuals to their particular websites. Another wonderful feature of these types of websites is that members are able to keep in touch with their friends and families all over the world.

They are able to upload pictures to share with loved ones, send email messages or instantly chat with one another. Recent research has shown more than half of regular internet users are members of a social networking site. Given the popularity of these types of sites many business owners are looking for ways to reach potential customers through social networking sites. Social media marketing allows companies to reach customers through sales, customer service and marketing. A great way to harness this power is with Columbus social media marketing.
 

Social media marketing allows businesses to alert existing and potential customers of upcoming and/or current sales. Businesses can accomplish this through advertisements placed on websites. They can even set up their own page. When using this strategy businesses will often post sales offering savings that are not available to the general public. They can also post coupons that customers can use while shopping online or in store.

Studies have proven that unhappy customers up to 10 people when they experience poor customer service. However, when customers receive efficient, professional customer service they are known to only share that experience with one or two people. This type of backwards ratio word-of-mouth advertisement can have a devastating effect on business. By giving clients an opportunity to handle issues at their convenience, businesses will be able to increase customer satisfaction.

The use of social media to market a business is a great tool. In order to be successful, businesses must be able to identify and reach their target audience. By using, social networking sites, businesses are able to reach the lion’s share of them with little or no effort.

To become and continue to be successful, it is imperative that businesses meet their customers where they are. If shopping is made easy, convenient and fun for the customer, businesses can enjoy exponential growth.

A good website that can impress your prospect client is the first and the most important stage for your business. However after your website is developed, the next step is promotion of your website to your target market.

Marketing your business website should be looked on as an investment. You business will fail unless you get the word out to your customers. There are many resources that you can use to market your products and services. Some of these are:

Facebook BusinessSocial Media Sites – Just watch television or listen to the radio and you will hear something about Twitter or Facebook or Youtube. Many businesses big and small have an online presence on social media sites. Create your profile and start interacting with the community. Include each of your social media links on your website and don’t forget to link from your social media site to your website. The visitors will come.

Write a Newsletter – Newsletters are a great way to communicate with your website visitors. This can be as simple as sending out email updates about new products and services. The tone of your newsletter should be the same as speaking to someone face to face – lively, chatty and yet informative and clear on what you are offering your visitors.

Business BlogStart a Blog – Probably the best way to start to build a relationship with your website visitors. A blog is an online journal about your business that is regularly updated. Your visitors can interact with you and other visitors by posting comments on your latest journal entry or post as it’s called. They can also subscribe to an RSS feed, which will let them know when a new post has been added to your blog. On your blog you should also include your newsletter and your links to your social media sites.

Google Plus1There is also Google+1 to add to your website and for creating pages. This is very similar to Facebook and works the same way. There is different functionality in that you can separate friends, colleagues, business people and family. This is a great benefit for new online business owners.

 

By combining your blog with social media you have the best chance of building solid relationships with your site visitors and will save you time and money.
 

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