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Simple Social Media Marketing Techniques For Your Business

Posted on 03. Apr, 2014 by Meagan Smith in Social Media

One of the top ways for companies to stay in touch with their customers is via social media. Places like Facebook and Twitter are both powerful free platforms that any business owner can use to connect with potential customers and existing customers. But like every other form of marketing it needs to be done correctly from the beginning, in this article we’ll share some tips and strategies with the goal of helping you get a piece of the huge social media pie.

One of the simplest and most effective ways to post updates and info about your products, services or business in general is using Twitter. This will help you not only attract new customers for your business but also manage your online reputation. Be sure that if you plan to use Twitter for business that you understand the ins and outs of keywords, demographics, hashtags and anything else that might help you get targeted followers.

Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. When you draw in readers with enticing titles, you are going to have better luck directing readers in the direction that you want.

Don’t forget that social media is first and foremost a conversation. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.

Your online reputation is crucial to your success online. It does not matter what type of business, product or service you are selling, what matters is that customers can connect and find you on various social platforms so they know you are the real deal. We hope these simple tips help you and that you take advantage of the social media marketing wave.

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Meagan Smith

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