In previous Lessons we discussed keeping it simple, crafting headlines that work, six questions you need to ask yourself, structure of persuasive copy, benefits of the features and guarantees, now in this last lesson we look at the final element to selling and that’s inciting action and upselling. After ‘the money’s in the list’ famous […]
How To Write Compelling Copy Lesson #7-Inciting Action and Upselling
Posted on 07. Jan, 2014 by Faye Bond in Blog, copywriting, Marketing, Traffic
How To Write Compelling Copy-Lesson #6- Guarantees
Posted on 21. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing
In Lesson 1 we talked about how your copywriting needs to be kept simple in that the aim of writing is to get the first sentence then, then the second and so on. In Lesson 2 we talked about crafting compelling headlines that engaging, entertaining as well as educating your reader as it’s all about […]
How To Writing Compelling Copy Lesson #5-Stress Benefits Not Features
Posted on 19. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing
Stress Benefits not Features and Make an Offer They Can’t Refuse Review the Previous Lessons 1 here, 2 here, 3 here and 4 here Beginner copywriters all struggle with identifying and describing features and benefits. Most writers stress features and not benefits and wonder why they never make a sale. If you were to ask […]
How To Writing Compelling Copy Lesson #4-Structure of Persuasive Copy
Posted on 17. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing
In Lesson 1 we looked keeping your content simple, Lesson 2 and 3 we discussed the types of headlines and how you can craft a headline that works… that gets your reader to perform the action you want them to take. This could be to read further or to purchase what you have to offer. […]
How To Write Compelling Copy Lesson #3-Crafting Your Great Headline
Posted on 14. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing, Traffic
In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are. David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]