If you think that web design companies are only responsible for creating graphics and layouts, you’d be mistaken. The importance of content cannot be overlooked, as websites require value that visitors can sink their teeth into. This is where copywriters come into the picture, but those under this job title may be curious to know why they should work for the companies in question. The following information should clear up any confusion.

A lot of people today want to learn how they too can market through email successfully and build a large list of followers that like the content on their site. If you are one of those people then you’re in the right spot, this article will go over some key things you can use to your advantage.

Email can be a highly effective way to market your business, but you need to know how to make your messages stand out from the millions of others that are sent every day. In the following article, you will learn how to cut through this barrage of spam and grab people’s attention.

Is email marketing a subject of interest to your company but you are not too sure where to begin? If you want to know how you can build a winning strategy, continue reading! This article is filled with useful hints and suggestions to help you make the most of email marketing strategies.

In previous Lessons we discussed keeping it simple, crafting headlines that work, six questions you need to ask yourself, structure of persuasive copy, benefits of the features and guarantees, now in this last lesson we look at the final element to selling and that’s inciting action and upselling. After ‘the money’s in the list’ famous […]

In Lesson 1 we talked about how your copywriting needs to be kept simple in that the aim of writing is to get the first sentence then, then the second and so on. In Lesson 2 we talked about crafting compelling headlines that engaging, entertaining as well as educating your reader as it’s all about […]

Stress Benefits not Features and Make an Offer They Can’t Refuse Review the Previous Lessons 1 here, 2 here, 3 here and 4 here Beginner copywriters all struggle with identifying and describing features and benefits. Most writers stress features and not benefits and wonder why they never make a sale. If you were to ask […]

In Lesson 1 we looked keeping your content simple, Lesson 2 and 3 we discussed the types of headlines and how you can craft a headline that works… that gets your reader to perform the action you want them to take. This could be to read further or to purchase what you have to offer. […]

In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are.  David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]

You can read the previous lesson #1 here Your headline is the first and perhaps the only impression you make on a reader. Without a headline your post or sales letter will gather cosmic dust, never to see the light of day. There is a knack to creating a headline that works. A headline should […]