LinkedIn, if used well, can provide a bevy of benefits to businesses across all industries. As a business owner, your priority may be to simply raise awareness. It’s entirely possible to increase your presence on this platform, especially if you have a solid Long Island advertising strategy in place. When it comes to this particular endeavor, here are the top 3 perks that digital marketing can bring to the table.

When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it’s possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.

A website’s position on Google, Bing or any other search engine is dependent on various factors. One of the most important, as those in Long Island SEO can attest, is the way in which said website is designed. The more care that’s put into this platform, not only from a creative standpoint but a technical one as well, the higher it will show up. Web design isn’t always foolproof, though, so here are some things to avoid during the development process.

Any online marketing company can tell you that if people don’t know about a product, it’s unlikely to be successful. One of the ways to remedy this problem is with a process known as influencer marketing. What does this service entail, you may wonder? What makes it so worthwhile for businesses, regardless of industry? With these questions and answers in mind, you will have a better understanding of the subject matter at hand.

When it comes to digital marketing, there are various methods that can be utilized. PPC, or pay-per-click, is among the most useful. With this method in place, you will be able to bring more attention to your business than ever before, growing your audience in the process. For those that are on the fence about investing in PPC, though, here are the most important questions to ask, as supported by those that specialize in Long Island advertising.

For those that don’t know, display ads are visual promotional tools that run on websites. These can come in different forms, including audio clips and videos, and they can provide awareness on a litany of platforms. Anyone that works in Long Island advertising will agree, but how exactly are these developed for the sake of long-term success? The following 4 tips will be able to provide the support you’re looking for.

When you think about social media, what are some of the sites that immediately spring to mind? To the average user, Flickr may be one of the last names. This isn’t indicative of its value, however, as it’s one of the bigger image and video sharing platforms in the world today. How much do you know about Flickr, though? Whether you are a long-time user or someone who’s never visited the site, here are 4 interesting facts shared by an online marketing company.

One of the most commonly used platforms by Long Island advertising agencies is Twitter. Founded in 2006, this well-known social media network has become not only a vehicle of communication for the general public, but a potential avenue for businesses to take advantage of. Regardless, creating tweets must be done with care. Here are a few do’s and don’ts that will help you with this very endeavor.

To say that content matters would be an understatement, especially in the digital age that we live in today. Online marketing companies use the Internet to reach out to certain audiences, but the latter won’t bite unless there is value to be had. This is where the aforementioned content comes into play, so it’s important that it’s made and distributed with care. If you’d like to know how this can be done well, here are the 3 driving forces to be aware of.

Long Island advertising efforts hinge on various factors, including the types of social media platforms that are used. It should come as no surprise, then, that YouTube has been a proven vehicle for marketing purposes. Are you a business owner that hasn’t given YouTube the attention it deserves from a promotional standpoint? To get the most out of said platform as possible, adhere to the following do’s and don’ts.