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Understanding Facebook Marketing

Posted on 02. Apr, 2014 by Meagan Smith in Social Media

If your competitors are using Facebook to market their businesses and you are stills confused on whether or not you should jump into it you need to read this article. Are you motivated to top their campaigns each and every time? This article will show you exactly how to do these things.

The first thing you should do is create a business page, this will be the place for you to engage your customers by replying to their posts as much as possible. This means you’ve got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint. Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.

Keep in mind that your success on Facebook depends on what type of content you are posting. The number one goal is to drive as much traffic as possible for your blog, website or online store. However if you really want fast results paid Facebook ads are the best way to reach thousands of people with a click of your mouse.

If you want to only target current customers, use “custom audiences”. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign. Facebook advertisements can help your marketing goals. You can alter your ad to your customer base to maximize profit. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a commitment that’s long-term. Your ad can be stopped any time.

Keep in mind that you should also focus on growing your Facebook page organically by sharing and posting content that people will like and share. You can also offer discounts and offer prizes to fans for sharing and inviting others to check out your page. There are many things you can do with Facebook but remember that taking action is the most important thing, don’t be afraid to test the waters and see how you can use this giant social network to your advantage.

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Meagan Smith

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Tags: facebook marketing, facebook training, make money on facebook, social media, social media marketing, social media marketing tips, social networks

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