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Why Your Logo Matters

Posted on 03. Jun, 2013 by Faye Bond in Blog, Business, Business Tools, Online Business, Website, Website Design

Why Your Logo Matters

In this previous post we talked about the 7 things your portfolio website must include. Today, let’s dig a little deeper and talk about what makes a good logo. 

A lot of people seem to think a logo is just the little graphic on the left hand corner of their website.

But for those who are truly in business to make some moolah – your logo is much, much more than just a little graphic and it should be given a lot more thought.

It’s the first impression people get of your business so you want to use it to grab your visitor’s attention and convey your main message quickly and easily…

So what is your main message and how do you convey it?

Here are a few tips for you to achieve to have a logo that shines:

•    Match the style of your logo to your website design style.

•    Your logo should not be clip-art, fancy words or too similar to someone else’s logo.

•    Your logo should be professional, appropriate to your business, memorable, timeless and versatile.

•    Go to graphic design websites such as 99designs (add affiliate link) and see what is being created. Write down what you like and don’t like about them.

•    Use colors that are web-friendly. To find web-friendly colors go here (HEX TOOL) and find out the hexadecimal codes. Another tool to use is a color-wheel. By using this tool you will find complementary colors. Write them down.

•    Use fonts and font sizes that are easy to read. The most common ones are Arial, Tahoma, Cambria, Calibri, Verdana and Century Gothic.

So there you have it – 6 tips as to why your logo matters. Let your logo speak for you. Do you need help – find out how I can help you start and grow your business.

Faye Bond

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Tags: business, Marketing, Online Business, website, Website Design

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