Stress Benefits not Features and Make an Offer They Can’t Refuse Review the Previous Lessons 1 here, 2 here, 3 here and 4 here Beginner copywriters all struggle with identifying and describing features and benefits. Most writers stress features and not benefits and wonder why they never make a sale. If you were to ask […]
How To Writing Compelling Copy Lesson #5-Stress Benefits Not Features
Posted on 19. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing