The mobile platform has become a rich advertising platform for marketers today. This is because the bigger population in the world today have embraced the use of smartphones and other hand-held devices. The new features that come with smartphones, including geo-location capabilities and Google latitude have made reaching target audience very easy. Some of the currently trending mobile marketing tricks in use today include:

Every business today has some kind of online presence where they try to attract potential customers. It seems like the best way to go about it is to understand social media, and how that is used to drive traffic to your website. If you aren’t well-skilling in what social media can do for your business, then you need to keep reading the following article.

Tee Spring is the new marketer of T-Shirts being sold online. Founded by two college students in 2010, the company was originally a movement to support a protest against the police at Brown University who raided, and closed down a bar. The students printed T-shirts to voice their protest.

Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.

Recently Google released their new terms of service for the very popular Gmail service. Though most people don’t actually read these terms, maybe you should. Whether you are in favor of email scanning or not, you will learn Google’s official position on the matter. The practice of email scanning is not new, it has been going on for quite some time, though now companies are starting to admit it to the public.

If this is your first time to hear about the Perfect Audience platform, you should know that it’s one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.

If you’re trying to get more people to watch your videos on Youtube, you should try to use the video description box. This is a great place to advertise and to let people know just what they are about to watch.

Google created Smart Lists to automate the creation of re-marketing lists. These lists depend on the anonymous conversion data that is taken from countless websites that implemented Google Analytics and opted to share their data with Google.

Have you heard of video advertising? Perhaps you know about FreeWheel a company that specializes in video ads on the web. Recently they have partnered with Amazon in order to launch one of the best advertising systems to come out in years. It basically focuses upon short form video ads that are specifically targeting people in the Amazon e-commerce marketplace. Unlike traditional advertisements on Google, or video advertisements on YouTube, you are actually targeting buyers instead of individuals simply looking for information. Let’s take a look at why this is going to be one of the best video advertising systems created in years.

Another feature that has become a really efficient way to reach large audiences worldwide, and that is relatively inexpensive is TrueView. TrueView ads has been refined by Google, so that browsers aren’t bamboozled with the amount of options provided. They intend to implement these new changes to TrueView this month. This is in efforts to simplify the purchase process for online buyers while providing advertisers a complete set of audience targeting options.