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Bus Wraps & Gainesville’s Potential Electronic Movement

Posted on 07. May, 2014 by Robert Sutter in Marketing

From bus wraps to billboards, it’s clear that there are many ways for a company to get their message across to the public. It’s clear that they work very well, too, given the fact that they can gain tremendous exposure over the course of time. With that said, though, is it possible that a new location is set to incorporate billboards in the electronic sense? Judging by a recent story that had come to my attention, it’s likely that Gainesville, Georgia will be the next area.

The Gainesville Times posted an article that spoke about the potential inclusion of electronic billboards. Real estate representative Tim Hill offered more information on the matter, making it a point to say that every billboard – provided the idea goes through – would be able to showcase up to six advertisements, each being given ten seconds of exposure in rotation. While there were many points that were brought up in the article, one of the most prominent that I have seen was the potential of them becoming distractions.

It’s important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps – which are a recommended method of advertising – electronic billboards could become too bright and throw off one’s vision. What this means is that the design of the billboards in question has to be smart.

It’s important to note that these billboards can be managed in terms of how bright they are. While it’s understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.

Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.

If you’d care to utilize bus wraps in order to get your advertising efforts across, get in touch with JMR Graphics for further information.

Robert Sutter

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Tags: bus wraps, car wraps, jmr graphics, Marketing, trailer wraps, truck wraps

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