The Blog

Can A Social Media Agency Help Yooka-Laylee?

Posted on 13. Aug, 2015 by Arthur Williams in Marketing

Video game projects on Kickstarter are nothing new. As a matter of fact, they’ve been around for a couple of years now, and a select few have been able to gain traction and adoration from those who consider themselves gamers. One of the current projects many people have their eyes on is known as Yooka-Laylee, which has become quite popular. However, one has to wonder how much popular it could be if a social media agency were to be used.

For those who do not know, Yooka-Laylee is an upcoming video game from many former employees of Rare. What this means is that the upcoming game in question shares a litany of similarities to the classic 3D platformer known as Banjo-Kazooie. Nonetheless, Yooka-Laylee has been able to stand out on its own, providing itself to be nothing short of a passion project. What surprises me, even after all of this time, has been the sheer success it reached at the onset.

When the Kickstarter page for Yooka-Laylee first went up, the goal was 175,000. What was surprising was that the goal was met in about a half hour, meaning that it didn’t even take a single day for the amount in question to be reached. It’s also worth noting that funding stopped at a sizable 2,090,000, making Yooka-Laylee the highest-funded UK video game endeavor in Kickstarter’s history. Suffice to say, any social media agency should have taken notice.

I have to believe that firms the likes of fishbat can prove to be quite useful, seeing as how there are different functions they are able to serve. One of the best examples would be SEO, which is something that anyone who’s familiar with Google algorithms can tell you about. Not only does this entail the creation of content, on a consistent basis, but the careful selection of keywords to boot. With the right practices, a social media agency can create strong results.

Yooka-Laylee has been able to garner attention, and it’s easy to see why. This is easily one of the most popular identities on the Kickstarter gaming scene, and one can only wonder just how much success it will be able to generate in the future. Once upon a time, 3D platformers were at the top of the gaming world, and they enjoyed popularity of the highest degree. If Yooka-Laylee comes to fruition, and receives favorable reviews, who’s to say that it can’t spark another period of popularity for the genre?

Go to fishbat if you would care to hire a social media agency today.

Arthur Williams

More Posts

Tags: kickstarter, Marketing, social media agency, video games, yooka-laylee

About Arthur Williams

View all posts by Arthur Williams →