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Can A Top Web Design Company Maintain Shopping Cart Engagement?

Posted on 23. Jun, 2018 by Arthur Williams in Website

Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.

One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn’t be truer when developing ecommerce sites.

What about the potential arrival of additional costs? Anyone that has ever gotten past the shopping cart page of a website will tell you that they did so after being met with certain fees on top of what they previously owed. This is important information, to say the least, and it should be made clear to the shopper as early as possible. When this is done, it will provide them with insight that will help them move forward with the transaction.

Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn’t want to create an account on a retailer’s site, they shouldn’t have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.

Finally, if you’d like to keep shopping cart engagement at a high level, think about adding a progress bar to the top of the page. What this does is show people where they are when they’re about to buy items online. One section can be used for shipping, another can be used for payment options, and so forth. By adding a bar that covers these steps and then some, you will be able to keep buyers engaged, ensuring the completion of sales.

Visit Lounge Lizard for more information about what you’ve just read.

Arthur Williams

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Tags: business, ecommerce, shopping cart pages, web design, website, websites

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