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Choosing a Domain Name

Posted on 23. Mar, 2011 by Faye Bond in Blog, Domain Name, Hosting, Online Business

What Everybody Ought to Know About Choosing a Domain Name

If you are really serious about your internet business, you’ll ditch the free hosting and get a top-level domain name. Registering a domain name isn’t expensive at all and you can register as many as you can. So what’s the trickiest thing involved with domain names? It’s probably coming up with the perfect one.

I’m sure that you already have a number of prospective domain names in your head but before you start falling in love with a specific one, take the effort to check them out and see if they are available. Some great sites not only offer information regarding the availability of the name but also a bit of its history like whether it has been used before and its current traffic.

If the name you like is available, start looking for websites that offer domain registrations. Most websites will register your domain for $7-14. The price differs from website to website so you may want to do a thorough search before you start registering any name.

But what do you do is the domain name that you love happens to not be available? You should also consider searching through pre-owned names but these names usually cost considerably more and may run into hundreds of dollars. If your name doesn’t pop up in that list, look for the list of expiring domain names. If you aren’t in a hurry to build your website, a little wait will help you get the name you’ve always wanted.

Now, what kind of domain name extensions do you use? Unless you’re representing a non-profit organization that would require an extension of .org, I can’t emphasize enough that you should get the .com extension. Let’s face it, when people go online the always associate the websites with a .com extension. They’ll find it easier to remember your site with a .com than with any other extension. In the world of internet marketing, you have to make it incredibly easy for your visitors to reach you or less they’ll be gobbled up by the competition. A competing website may have the .com equivalent of your site and hence get all of your visitors if they mistakenly type in the wrong extension.

Lastly, be creative as possible. Never discount memorable short phrases as they can be as catchy as a one word domain name. If you need to, invent names. The important thing in get a top-level domain name as it must reflect what your website is all about.

Faye Bond

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Tags: Domain Name, Hosting, Internet Marketing, Online Business

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