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How Atlanta Interactive Marketing Has Changed Advertising

Posted on 23. Dec, 2015 by Benjamin W. Luffkin in Marketing

Many people have never heard the term interactive marketing. It is a new way for companies to communicate with customers and potential customers with the objective of producing more effective advertisements. The hub of this relatively new movement in advertising is Atlanta, which is also home to the Atlanta Interactive Marketing Association, the AIMA.

The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.

The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.

Marketing companies act as agents of the company trying influence consumer behavior. In this regard, the two function as one unit. Sometimes known, sometimes unknown to consumers, interactive advertising establishes two way communication where sellers learn about consumer tastes and behavior. The next email or ad that pops up on your Facebook page will be reflective of your preferences.

This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.

There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.

In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.

Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta best search engine optimization company he suggests you click here for more information.

Benjamin W. Luffkin

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