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Long Island Advertising: What Is Post-Click Optimization?

Posted on 09. May, 2019 by Arthur Williams in Online Business

The goal of any digital ad, be it on social media or otherwise, is to bring a user to a company’s website. Anyone that works in Long Island advertising will tell you, though, that the user experience must be consistent throughout. This brings us to the topic of post-click optimization, which is one of the most important digital marketing practices. For a better understanding of what this process entails, read on.

According to reputable authorities on marketing, fishbat included, post-click optimization is the process by which pre-click and post-click marketing materials work in tandem. For example, if an ad displays a particular message, the website it directs to should match. This goes for any website that one can think of, whether it sells products or provides information. This is just the start, though, when it comes to your learning experience regarding post-click optimization.

When it comes to improvement, as far as post-click optimization efforts are concerned, there are a few practices to make note of. First, ensure that your website is fully optimized. Not only should it be easy on the eyes, but information should be easily accessible. When it takes a user longer than a few minutes to find what they need, the likelihood of them clicking way increases. In other words, web design is a service worth investing in.

While we are on the subject of web design, there is a visual hierarchy of sorts that should be implemented as well. For those that don’t know, on any high-quality website, the most important elements are located higher up, while the less vital ones are lower. If you wish to obtain as many impressions as possible, it’s essential that this process is followed. It may not seem important on paper, but in practice, it matters.

Let’s discuss white space next, which is often used to draw attention to certain website elements. For example, if you have a button located on your site that leads to a product page, you may want to draw as much attention to it as possible. Instead of cluttering text or images around the button in question, give it white space. Allow it to have room to breathe so that it stands out more, which will entice users to click on it.

For more insight related to what you’ve just read, kindly visit fishbat.

Arthur Williams

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Tags: Internet Marketing, long island advertising, Marketing, Online Business, post click optimization, search engine optimization, seo

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