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Long Island SEO: What Are Meta Descriptions?

Posted on 09. Sep, 2015 by Rob Sutter in Website

When searching for websites on Google, there are certain qualities that will remain constant. Amongst them are known as meta descriptions, which are crucial for not only Long Island SEO purposes but a user’s experience in general. With this in mind, I think that it’s important to talk about what makes meta descriptions so important. For those who are curious to know as much about this as possible, here are a few key details to make note of.

For those who do not know, a meta description is a brief summary of the content that a website has to offer. These are commonly found in search engine results, underneath the title of any given page. It’s a great tool, to say the least, as it allows visitors to gain a rough understanding of what a site has to offer. If you believe that meta descriptions are crucial to Long Island SEO and other services, you probably do not know the half of it.

If you want to know why meta descriptions are so valuable, all you have to know that Google takes to them like birds take to the sky. Simply put, if you leave the web pages you have without these descriptions, chances are that they will not rank. What this means is that you must make it a point to create brief summations for each page, ensuring that their content is relevant. Once this is done, you’ll be well on your way to achieving higher rankings.

For those who are looking for ways to create the best meta descriptions, repetition should be avoided. When you use the same description for each web page you have, Google will pick up on this, which can result in lower rankings for you. Authorities the likes of fishbat will also tell you to only make your descriptions so wordy. In fact, the more terse you keep them – under 160 characters or so – the greater an advantage you’ll have on the Long Island SEO front.

Anyone who has ever operated a website can tell you that meta descriptions matter. However, as you have learned, there is quite a bit of work that goes into the process of creating the descriptions in question. You have to be mindful about how well your copy is created, not only from a structural standpoint but a content-related one as well. If this is done, it’s easy to imagine that your efforts to create websites will be made that much easier.

Consult fishbat if you’d care to uncover more about the perks of Long Island SEO.

Rob Sutter

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Tags: Google+, Long Island SEO, meta descriptions, website, website rankings, websites

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