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Mcdonalds & The Idea Of Simple Advertising With Trailer Wraps

Posted on 06. Aug, 2014 by Rob Sutter in Marketing

When it comes to advertising, appearances are some of the most important elements to consider. This goes for just about any business that is looking to market itself to the masses, regardless of how long it has been in existence. In this case, McDonalds has taken a different direction in regards to marketing and it is one that manufacturers of trailer wraps will be able to recognize as well. With this said, why is it that McDonald’s recent campaign has been able to stand out as much as it has?

According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.

However, before making a comment, it’s important to note that these particular billboards are only available in France. This doesn’t mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it’s a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It’s just as well, though, given the fact that marketing methods must shift in time.

As someone who is heavily involved in marketing, I can see why McDonalds went this particular route. According to companies along the lines of JMR Graphics, visuals are critical when it comes to marketing. It seems like the general public is likelier to accept simpler emojis or logos since they are generally pleasing to the eye. In addition, McDonalds is such a widely-known fast food chain that people can associate these images with McDonalds pretty quickly. Those who specialize in trailer wraps should take note.

I have no doubt that McDonalds’ marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.

Go to JMR Graphics if you have any questions about the extent of quality associated with trailer wraps.

Rob Sutter

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Tags: billboards, jmr graphics, Marketing, mcdonalds, trailer wraps, vehicle wraps

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