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Online Marketing Companies: Clarifying Common Myths About Newsletters

Posted on 30. Mar, 2019 by Arthur Williams in Online Business

Digital marketing methods have evolved over the last few years. Certain staples remained, social media being one of the most prominent, but our approaches have definitely shifted. This isn’t to say that other methods have gone by the wayside, though. Newsletters, for instance, can still have a positive impact if utilized correctly. Online marketing companies can tell you, though, that there are certain misconceptions to be wary of. These are just a few newsletter myths that don’t hold up.

“Newsletters aren’t popular anymore.” While they may not be as regularly consumed as social media, for example, to say that newsletters aren’t popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.

“The content of my newsletters is irrelevant.” On the contrary, content couldn’t be any more important. When creating newsletters, it’s crucial that they provide some type of value to your core audience. What this means is that you simply can’t write whatever you’d like and send it out to your audience. You must keep them in mind during the creative process. The newsletters that you send out won’t perform otherwise.

“Monthly newsletters are overkill.” In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it’s not spammy, as you’re not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don’t be afraid to develop monthly newsletters because they will perform best.

“There’s more value to be had in longer newsletters.” If anything, it’s more important to keep newsletters short in length. After all, you want to maintain your audience’s attention, which can’t be easily done if your content drags on too long. Provide the essentials in a clean, easy-to-follow fashion. By doing so, you’ll be able to attract more readers, which will not only positively impact subscriber numbers but your business as a whole.

To discover more regarding what you’ve just read, please visit fishbat.

Arthur Williams

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Tags: advertising, Internet Marketing, Marketing, newsletters, Online Business, online marketing

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