Questions Regarding Video & How It Ties Into Web Design In New York
Posted on 03. Aug, 2018 by Arthur Williams in Website
Do you feel as though your site is struggling to engage users as much as it should? In this situation, it might pay to give consideration to video, which has become a successful trend in web design in New York and abroad. Developing video content can be tricky if you don’t know what to do. For a better understanding of what this practice entails, and how it goes into web design, here are a few questions worth asking.
“What’s the ideal length of a video for a website?” First, you have to ask what type of video you’d like to create. Are you looking to develop a testimonial featuring a single person? What about a demonstration of a product or service you provide? Ideal video lengths will vary, which is why it’s in your best interest to play with different options. This will make it easier to provide high-quality content that the likes of Lounge Lizard can approve of.
“Should I include auto-play?” If you’re planning on implementing website video content, auto-play should be avoided. When someone clicks on your website, they don’t expect to be immediately met by a video. As a matter of fact, this can turn people away from your site altogether. Auto-play is seen as one of the biggest no-nos of web design. Thus, it should be avoided at all costs. The quality of your website will be better for it.
“What should a video have to encourage further engagement, sales, etc.?” If your goal is to produce these sorts of results, focus on incorporating a call to action into each video you create. For instance, you can end a video by encouraging the user to use a promo code on a future purpose. You can also tell them to sign up for your newsletter to learn more about industry news, your products, or what have you. A CTA could be the stepping stone to help a viewer make a purchase, which makes it all the more worthwhile to include.
As you can see, there is much to know about video content and how it can make any website better. It’s important to keep the details covered earlier in mind when developing such content, whether it’s to promote a product, offer information, or what have you. Furthermore, it should coincide with your site in a seamless way. If it appears to slow down or hinder the performance of your site, see if you can better optimize your videos so that this doesn’t become an ongoing issue.
To discover more regarding web design and development, please contact Lounge Lizard today.
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