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Social Media Agencies & The Concept Of TV Timelines

Posted on 11. May, 2015 by Katie Onson in Online Business

Television is one of the most engaging forms of media in the world. While the ways in which TV is watched have changed somewhat, there’s no doubt that people like to tune in and see their favorite programs. With that said, I think that it’s important to go over a new tool implemented by Twitter: TV Timelines. It’s an interesting concept and it’s one that should grab the attention of social media agencies across the board.

According to an article on Mashable, it seems like a good portion of people enjoy TV more when there’s some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.

TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you’ll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that’s clean, making for an uncluttered feed to receive content from.

Second-screen experiences are nothing new in media, especially when companies such as WWE have been able to latch onto this earlier. However, given the massive reach of Twitter that social media agencies can attest to, one can argue that their experience with TV Timelines will be stronger. Given the vast amount of TV shows, and the interest in each of them, and there’s a great level of potential to consider. It’s just a matter of whether or not it’s realized, which firms like fishbat will undoubtedly observe.

If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I’m sure others can attest to. It’s just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.

For additional information about social media utilities, contact fishbat today.

Katie Onson

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Tags: Internet, Online Business, social media, television, tv timelines, twitter

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