How To Write Compelling Copy Lesson #3-Crafting Your Great Headline

Posted on 14. Jun, 2013 by in Blog, copywriting, Marketing, Traffic

In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are.  David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]

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