In Lesson 2 we looked at the different categories of headlines that work. Now we’ll look at why you should take more time over your headline than your actual content. Don’t under estimate how important headlines are. David Ogilvy, advertising legend, knew the power of headlines. He understood that a powerful headline determined the success […]
How To Write Compelling Copy Lesson #3-Crafting Your Great Headline
Posted on 14. Jun, 2013 by Faye Bond in Blog, copywriting, Marketing, Traffic