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The Ways Website Development Companies Monitor Metrics

Posted on 26. Jul, 2018 by Arthur Williams in Website

If you’re tasked with developing a website, there are many responsibilities to account for. One of the most important – and web design companies across the board can agree – is metrics tracking. These statistics will show how well a site is performing, but monitoring them might be easier said than done. For those that would like to learn more about how this can be done, the following information may prove useful.

One of the ways that companies like Lounge Lizard track metrics is by accounting for all details. After all, there are many factors that determine the success of a site, with some standing out more than others. These include, but aren’t limited to, bounce rate, time spent on site, and the number of visitors brought in. When these statistics are regularly examined, it makes the possibility of improvements, if needed, that much more likely.

It’s also worth tracking metrics as early into a website’s existence as possible. How well did a website perform this year compared to last? Has there been a steady uptick in traffic and engagement over the course of the site’s existence? Without early tracking, it’s unlikely that this information will be readily available. As a result, it makes perfect sense to track said metrics at the earliest possible opportunity.

Finally, it’s worth browsing a website to see how it performs. For instance, if your site’s bounce rate is higher than it should be, there’s a good chance that your site’s performance played a role in it. Check to see if it’s quick to move from one page to the next. Additionally, check links to see if they’re broken or lead to 404 error pages. If there are any hiccups from a performance standpoint, these should be fixed. This will make reporting on metrics easier.

For those that haven’t given much thought to website design, there are many reasons to do so. Depending on what your business entails, you will be able to do everything from provide information to yield sales. However, endeavors like these can be made easier by monitoring metrics over the course of time. The more consistently you take part in this endeavor, the easier it’ll be to make web design-related improvements, thereby improving business on all fronts.

To discover more regarding web design, do not hesitate to contact Lounge Lizard.

Arthur Williams

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Tags: business, metrics, reporting, web design, website, websites

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