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Truck Wraps & Effective Marketing By The Baltimore Orioles

Posted on 01. Jun, 2014 by Robert Sutter in Marketing

Sometimes tourists have to be drawn into certain areas by the best attractions in the world. Amusements parks are a great example of this; they can provide enjoyment for just about anyone, so the ability to go to parks like these does not require much in the way of convincing. However, what about being drawn in with the idea of baseball? This is where the Baltimore Orioles can come into play and experts in truck wraps will be able to tell you why this is the case.

CBS DC posted an article in regards to a billboard that was placed along I-295 in Maryland, just before the Washington D.C. border. What the billboard in question shows are a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While the billboard itself may be able to grab attention, you may be curious about what the purpose of it is. To put it simply, it was designed and set up in order to get people to buy tickets.

As the report covered, the billboard would have a phone number, which individuals would then be able to call to purchase tickets to baseball games. This is an important point to note, one of the reasons being that the billboard was built 6.5 miles or so outside of Nationals Park. Another reason why this is a prominent point to note is that Nationals Park has been viewed as the home territory for the Washington Naturals. This is where it’d be safe to say that the feud between sports teams could be furthered.

Setting aside preferences, as far as sports teams are concerned, it’s easy to see why authorities like JMR Graphics can appreciate this kind of ad placement. Keep in mind that when it comes to truck wraps, billboards, or what have you, strategy is needed in order for ads to gain as much attention as possible. The act of putting up a billboard featuring a baseball team in seemingly enemy territory is a noticeable move. Despite any negative publicity behind this move, it is publicity nonetheless.

The amount of devotion that sports teams have to certain teams is hard to deny and it’s easy to see that the same can very well be said for baseball. For this reason alone, I can undoubtedly see why a billboard focusing on opposing team members can draw negativity from baseball fans. However, with this point aside, it’s hard to deny that the way the billboard was placed was an ingenious one. Its proximity, in relation to Nationals Park, can only help matters that much more.

If you’d care to invest in truck wraps for your outdoor marketing endeavors, contact JMR Graphics for more details.

Robert Sutter

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