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URL Shortener Do’s & Don’ts By Online Marketing Companies

Posted on 27. May, 2017 by Rob Sutter in Website

If you’re looking to get into advertising, there exists a bevy of tools to make life easier for yourself. One of the most helpful, not to mention free, are URL shorteners. These are designed to, as you could imagine, shorten URLs to friendlier, more condensed lengths. However, these tools should be used with utmost caution. If you’re curious to know why, here are some do’s & don’ts that online marketing companies will be able to offer.

DO make note of the more reliable tools. In order to get the most out of your link shortener, make sure that it is reliable. Any online marketing company will tell you to do the same, the main reason being that these tools aren’t made the same. As a matter of fact, depending on what you use, your shortened URL may come out broken. Names such as www.fishbat.com can tell you that this can create serious problems from an SEO standpoint.

DON’T forget to use extensions. If you think that you have to revisit the same site, over and over again, to shorten your URLs, you’d be mistaken. There exists a bevy of extensions that your web browser can use. What this means is that you won’t have to constantly visit the same place for this purpose. All you have to do is plug the desired link into your extension and let it do the rest. To say that this saves time would be an understatement.

DO make note of tracking. Another reason why you should use a link shortener is that it can track your progress. You might have a shortened link you’re confident about, but this doesn’t necessarily mean that you have everything you need. This is why it’s worth noting the tracking functionality that shortener tools have to offer. Not only will you be able to see how many times your links are clicked, but you can tailor your efforts around them to boot.

DON’T think that shortened links are limited. In fact, you might have seen shortened links in various forms of content. These include, but aren’t limited to, YouTube videos and Facebook updates. What these links do, in theory, is help your content come across as cleaner. As a result, there’s an increased chance that you’ll see more engagement moving forward. To say that this is beneficial would be nothing short of an understatement.

For more information about what you’ve just read, please contact fishbat.

Rob Sutter

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Tags: Internet, links, url shorteners, urls, website, websites

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