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Why Do Floor Graphics Work Well With Fleet Graphics?

Posted on 27. Feb, 2015 by Bob Oliver in Marketing

I believe that it is worth noting the importance of fleet graphics and how they can promote a number of different items. It’s clear that they can be applied to various mobile surfaces but what if you want to expand your efforts beyond the wraps in question? Certainly you’re going to want to try other tools and I believe that this is where floor graphics can come into effect. If you want to know why it is that these items work so well, here are a couple of talking points to go over.

When you see certain images on floors, meant to promote a particular brand, these can be defined as floor graphics. You can be certain that they can showcase just about any entity you can imagine, whether it’s a type of food, an upcoming movie, or what have you. Regardless, these items work especially well because of how the human mind cannot help but to pick up on unique characteristics. For those who may be confused as to what this entails, read on.

Perhaps you have taken notice of a particular graphic by simply traveling along the sidewalk. You know that a certain set of colors probably shouldn’t belong but you find your eyes drawn to the visual, even though it’s clear that it’s made to advertise something. However, the image in question has such a sense of clarity to it that it’s hard to overlook just how engaging it truly is. When a floor graphic is able to attract someone’s attention, even if it’s just for a few seconds, it has done its job.

It goes without saying that companies along the lines of JMR Graphics support floor graphics for the right reasons. You have to keep in mind that the companies in question are also ones that support fleet graphics, so it’s clear that there is a tremendous amount of variety to be seen. It’s important to get the word out, on a particular brand, and one platform alone is not going to produce results. For this reason, the aforementioned graphics are ones to be applied.

It’s clear that floor graphics are made quite well and I do not think that anyone can disagree with such a sentiment. I believe that the graphics in question are especially useful when it comes to how they seem to pair off surprisingly well with fleet graphics. They seem to have the same type of functionality – marketing across various platforms where others can see – but said platforms shift between them. Regardless, both of these tools should be considered for the purpose of greater brand awareness.

For more details about fleet graphics, please consult JMR Graphics today.

Bob Oliver

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Tags: fleet graphics, floor graphics, jmr graphics, Marketing, vehicles

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