The Blog

Why Should New York Web Design Companies Focus On Load Times?

Posted on 15. Jun, 2017 by Arthur Williams in Website

If you want to know how the quality of websites is measured, you’re most likely going to evaluate a litany of components. However, it’d be a lie to say that load times aren’t among the most vital. As a matter of fact, in the digital age that we live in today, it’s essential that a site loads at a rapid speed. If you’d like to know why this particular component is focused on, here is some food for thought offered by New York web design companies.

One of the reasons why New York web design agencies see load times as essential has to do with SEO. For those that don’t know, search engine results hinge on a variety of factors, one of the most recent being how quick a website loads upon clicking a link. If the time of arrival is even a few seconds too long, it can negatively affect rankings for the long term. This is one of the many things that companies such as Avatar New York can tell you about load times.

Another reason to focus on load times is user retention. Did you know that the average person spends only a few seconds on a poorly optimized website before clicking away? This is an example of poor user retention, which can be improved by increasing load times, ensuring that your site kicks into gear faster. When this happens, not only will the aforementioned individual spend more time on your site, but the likelihood of creating business will increase to boot.

Did you know that, by helping your site’s load time, there’s an increased chance of you seeing more traffic in the future? This is the main goal that a website, ecommerce-focused or otherwise, should have in mind. The more that people visit a site, the better that it will perform, even outside of the aforementioned search rankings. Traffic can be gained, provided that your site loads quickly and provides enough material for your demographic to sink their teeth into.

Is it any wonder why web designers place considerable focus on how long it takes for their sites to load? You may think that this matters for the sake of user satisfaction alone, but there are various components to take into account beyond that. Contrary to what you might think, this particular endeavor isn’t as painstaking as you may think. As a matter of fact, if the proper strategies are implemented, load time improvement is entirely possible.

Visit Avatar New York for more information about New York web design capabilities.

Arthur Williams

More Posts

Tags: Internet, load times, new york web design, web design, website, websites

About Arthur Williams

View all posts by Arthur Williams →