Write, Publish and Market Your Book – Part 2

Posted on 28. May, 2011 by in Blog, Books, Marketing

Write, Publish and Market Your Book – Part 2

Writing Your Book and The Many Ways To Write It

In Part 1, we talked about the huge benefits of writing, publishing and marketing your book and what it can do for you.  In Part 2 we will be talking about writing your book and the many ways to write it.

Writing your book and the many ways to write itFirst, we need to look at the topic of your book. If you know your topic, that’s great as you are off to a flying start. If you don’t know you topic, no problem let me show you how you can find it. I want you to get a piece of paper and pen and write down every subject that you know something about. It could be a hobby, interest, profession, expertise. Write down at least 30 subjects. The more you write down the better. Look over those topics and without thinking too hard, cross off the ones that you think no, don’t like that one. Now look again, what one stood out the most to you, what creates a spark within you. Tick that one. Fantastic, you have just found your topic or niche as they call it.

Now we will look at how to write your book. First, most of us think that the only way to write a book is to literally sit down with a pen and paper or your computer and write, write and write and write. You also need to know what way you think. Are you a logical thinker or a heart thinker? Logical thinkers start their book with an outline or chapters and then they break these chapters down into sub-headings and those sub-headings may get broken down to points. In others words a sequence from start to finish gets created before a word of content is written. Whereas heart thinkers just write what comes from the heart and put feelings into what they are writing. When all content is finished they then put their book into some sense of order.

A second way to write your book is to record it and then get it transcribed. A simple way to do this is to use Skype and Scribie. Create a free account at www.scribie.com and download CallGraph Skype Recorder. Have Skype and CallGraph open, start your recording and talk away. Scribie has a service where they will transcribe your recording, but for a fee. Other outsourcing/hiring services that you can use to get your recording transcribed is ODesk or Elance.

A third way is to get someone to interview you. Prepare a list of the top 10 questions you get asked by prospective clients and customers and 10 questions that your clients and customers should ask you about your business. Have your answers prepared as each question and answer will become one chapter of your book. You can hire someone to be the interviewer and the transcriptionist. Make sure your interview is at least 90 minutes long.

A fourth way to write your book is to purchase private label rights to a book. There are many sources on the Internet where you can purchase these private label rights, one such place is www.gutenberg.org. Known as Project Gutenberg, this is where you can download free ebooks and works that are in the public domain. Public domain generally means that if the work was published in the United States prior to 1923, the copyright has expired or the copyright did not meet the standards, it is in the public domain and is accessible to anyone. You can get copies of these works, add a new chapter or two, rebrand and sell as your own book. One book that is in the public domain and has been rebranded is Think and Grow Rich by Napoleon Hill.
A fifth way is to hire a ghost-writer to write your book for you. There are hundreds of ghost-writers on the Internet that are very capable of writing. This is a reasonably common practice today as it is a cost-effective and time-saving way to get a book written. Give the ghost-writer detailed information on what the topic is and have an agreement with them that once they hand-over the book, the content belongs to you.

As you can see there are several ways you can write your book, from you writing it to reusing public domain works. Whatever way you write your book, you just have to do it.

Part 3 talks about which way to publish, traditional or the new way self-publishing or print on demand as it’s called.
 

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