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Email Do’s And Don’ts That Long Island Advertising Agencies Can Offer

Posted on 16. Dec, 2016 by Paula Hess in Online Business

Email is not uncommon when it comes to the services that Long Island advertising agencies offer. What you may not know is that it is especially useful for businesses that are actively involved in digital media. In order to get the most out of email, however, you have to know how to use it. For those who are curious to know how this can be done, here are some of the essential do’s and don’ts that you should make note of.

DO provide users with relevant content. If you’re going to reach out to clients through email, you have to understand that they will only respond to messages they find worthwhile. Anything else is considered spam, as the likes of fishbat will attest. With this in mind, make sure that the aforementioned content is tailor-made for users, complete with stats, facts, and calls-to-action alike. Relevant media from Long Island advertising agencies goes a long way.

DON’T spam the inboxes of others. Next, make sure that you do not send countless messages to others. Email is a great tool for marketing, without question, but there is such a thing as going overboard in this sense. What this means is that you should keep your emails limited, perhaps to one per day if you want to play it safe. By doing so, your clients will not feel like they’re being spammed with countless messages they have no use for.

DO implement hyperlinks with care. Did you know that email can have something of an SEO benefit, too? This can be found with the usage of hyperlinks, provided they’re directed toward the right sites. They should also be minimal since too many links directed to a single site can be problematic in terms of achieving higher rankings. Anyone who has worked in the online marketing field will be able to tell you the same.

DON’T underestimate how useful infographics can be. There’s a reason why infographics are popular these days; they work. Infographics are meant to be simple by design, all the while able to convey as many important details as possible. What this means is that you should think about adding them to your email campaigns as possible. The more informed your user base is, the more engaged they’re likely to become.

If you’d like to take advantage of email for marketing reasons, please visit fishbat now.

Paula Hess

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Tags: email, email advertising, email marketing, Internet, Internet Marketing, Marketing, Online Business, online marketing

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