Long Island SEO: What To Avoid In Regard To Web Design
Posted on 30. Jan, 2019 by Paula Hess in Website
A website’s position on Google, Bing or any other search engine is dependent on various factors. One of the most important, as those in Long Island SEO can attest, is the way in which said website is designed. The more care that’s put into this platform, not only from a creative standpoint but a technical one as well, the higher it will show up. Web design isn’t always foolproof, though, so here are some things to avoid during the development process.
According to reputable names in marketing like www.fishbat, deletion of internal web pages can hurt a site’s SEO. Keep in mind that these pages might have already been ranking for different terms. It also doesn’t help that they are classified as content, which means that if they’re taken away, there’s less content for sites to display. It’s recommended that redirects are put in place when pages are taken down, but only in situations that require this. Otherwise, the pages should remain as is.
A non-responsive website won’t rank well, either. For those that don’t know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they’re out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.
A lack, or absence, of website testing can harm SEO efforts as well. If you’re planning on making changes to your site, cosmetically, functionally, or what have you, it’s important to know how it’s going to run afterward. Proper testing will allow you to make note of any performance issues that may be experienced on the user’s end. Without this essential step being taken, your site’s SEO can take a severe hit.
For business owners that are looking to design websites, understand that some measures are more effective than others. The ones discussed earlier are not exactly ideal, which should go without saying, so make it a point to avoid them. By doing so, you will be able to create a site that performs at a high level. Furthermore, you will have it ranking better, which will allow it to be seen by more people that may be interested to learn more.
If you are interested in website design services, consult fishbat for information.
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