The Blog

Social Ads: The Do’s And Don’ts That Help Online Marketing Companies Succeed

Posted on 03. Sep, 2018 by Paula Hess in Online Business

Regardless of the networking platform you see the most success on, you might find even more if you implement social ads. Online marketing companies across the board can tell you that these can create awareness for products and brands alike. Furthermore, they can help with sales, especially on the e-commerce front. For a better understanding as to how these ads can perform to your benefit, here are a few do’s and don’ts to know.

DO keep the language simple. To make your social ads as effective as possible, it comes down to language. To be more specific, you should cut down on any unnecessary jargon that may throw off readers. Instead, simplify your writing so that even those that don’t know the first thing about your products can understand what’s being said. Any online marketing can attest to the fact that language, complex or otherwise, goes a long way.

DON’T forget to proofread your work. There are many ways that social ads can be improved, from a writing standpoint, and this is where proofreading comes into the picture. Maybe there’s a spelling error that you overlook. Perhaps it’s a matter of shortening sentences so that they’re easy for your general audience to read. Whatever the case may be, it’s easy to see that proofreading is recommended by authorities on marketing www.fishbat.com.

DO know that keywords go a long way. This is especially true when it comes to SEO, which is a goal of many marketers. Search engine optimization hinges on various factors, including the keywords used in written content. Furthermore, these terms should be accompanied by links. The trick is to include a modest number of links so that the content in question doesn’t appear spammy. If you use these keywords properly, ranking on search engines will be a breeze.

DON’T let your social ads go untracked. As a matter of fact, it’s in your best interest to track them on a routine basis. Fortunately, social media networks like Facebook make this easy for business owners. They will be able to provide the information that marketers look for. Everything from engagement rates to website traffic can be pulled up. You can use this information to determine where to take your ads next, thereby getting the most out of your advertising dollars.

Contact fishbat if you’d like to learn more regarding advertising on social media.

Paula Hess

More Posts

Tags: Internet, Internet Marketing, Marketing, Online Business, social ads, social media

About Paula Hess

View all posts by Paula Hess →